Marketing via the Mass Media

Advertisers are confronted with moral difficulties when publicizing their items by means of broad communications; the most test is to thought of adverts that don't partition the network in social classes or in lines of financial government assistance; one consuming inquiry in the calling is whether it’s moral for advertisers to utilize the broad communications to advance items that most individuals from the lower class or common laborers can't afford.Advertising We will compose a custom appraisal test on Marketing by means of the Mass Media explicitly for you for just $16.05 $11/page Learn More This paper looks to help that it’s moral to showcase for the wealthy in the network utilizing mass media. When picking the market portion advertisers have the alternative of picking salaries contrasts as the method of their promoting; when utilizing this methodology, the market is separated into low class, regular workers and high class; totally there is no issue publicizing ov er the broad communications in spite of the items being promoted not moderate for the low and medium pay workers; anyway a few elements need not be thought of. The advert ought not be made so that the less lucky feel persecuted or segregated by the framework, the advertisers should investigate their language, mode and the tone of the advert. When making an advert, the advertisers should search for a language that the objective market would comprehend without making any doubt on other expected markets. For example, the advert may have an agreeable message that does to damage or stick in the psyches of low workers however says a lot to the wealthy in the general public. Forecasting that it will be exploitative to publicize for the well doing cultural individuals through mass Medias will result to not believing their privileges to be educated and to the organization making such items it will have issues arriving at the business sectors. When thinking of an advert, what makes the acti vity moral or non-moral is the psyche of the advertiser just as the ramifications that the advert is probably going to offer; when the procedure is all around directed, it will have the option to separate the wealthy and the less lucky without making some pressure among them. In very much organized social orders (where uniformity is advocate for and measures established to accomplish it), adverts can be wellspring of motivation and inspiration to the less lucky as they anticipate bear the cost of the way of life depicted and the final product is a general public that acknowledges the circumstance all things considered and most likely improves their conditions. Adverts assume a fundamental job in socialization; when youngsters become acclimated to see adverts for the high class, they are probably going to build up the yearning to work hand to arrive at the way of life they can see; at long last, the adverts lead to social orders that qualities difficult work. The adverts help with op ening the mind and develop the yearn for riches making. As a matter of fact, they ought to be viewed as moral adverts that can advance positive qualities and temperances in the society.Advertising Looking for appraisal on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Despite the contentions that adverts for high class focus over broad communications is moral, there are times that the adverts can be denounced for advancing a few indecencies in networks just as making strain among cultural classes. Notwithstanding, advertisers should stamp their power and think of commonly adequate adverts and showcasing instruments. They ought not appear to advance a feeling of prudent contrasts. Adverts ought to be made to arrive at the objective market viably and not the slightest bit make a sentiment of inconvenience to different individuals from the general public. This appraisal on Marketing through the Mass Media was composed and put together by client Archer Wiley to help you with your own investigations. You are allowed to utilize it for exploration and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

Human bioscience Essay Example | Topics and Well Written Essays - 1500 words

Human bioscience - Essay Example pH directly affects the structure of proteins in the human body as pH deviations lead to either overabundance protonation or deprotonation of the proteins. This directly affects the protein structures making them less useful. Proteins structure the significant part of substantial structures, compounds and concoction segments, and their synthetic affectability to pH prompts an expanded interest for controller systems so pH can be kept up inside the necessary extents. pH maintainence is significant fundamentally in the blood or the extracellular compartment, be that as it may, a few cells of the body and even the mind require an appropriate maintainence of intracellular pH levels. Intracellular compartments are for the most part more acidic than the extracellular compartments as a result of the negative charges within the cells. Cells additionally contain hydrogen siphons, for example, H-ATPase and Na/H exchanger siphons which are urgent in keeping up the pH inside the cells and keep i n metabollicaly dynamic (Seifter, et al., 2005 pg.392). pH of the blood is defenseless to changes in light of a few physiological just as obsessive procedures and body systems work related direct the extents. pH ranges are exposed to adjustments after expanded corrosive or fundamental food consumption, over the top exercise or in conditions, for example, liquor addiction, salicylate harming, diabetes or hyperventilation. These are just a portion of the models which adjust the pH levels and require brief remunerations. Body reacts by its compound buffering framework, respiratory instruments and renal pay predominantly to keep the pH withing the typical reaches. The corrosive base homeostasis of the body is kept up by body cradles, chemosensors present in the mind just as the dissemination, the kidneys and the lungs. These segments structure the essential corrosive base contraption of the human body. The cushions present in the body incorporate bicarbonate, proteins, phosphate and other

Development of an Enterprise Resource Planning System Essay

Riordan Manufacturing Inc. is a worldwide plastics maker that was established in 1991 and utilizes 550 individuals. They have since extended to three areas in the U. S. what's more, one in China. Because of these developments the organization is presently encountering correspondence and handling issues. Every framework should be associated with the others so as to improve the following and efficiency just as correspondence between frameworks. We have been approached to build up an arrangement to execute a framework to associate the entirety of the individuals and areas into one undertaking framework that will give the organization access to data from any area whenever. This archive covers our arrangement to accomplish this objective for Riordan Manufacturing Inc. Articulation of Scope and Goals Riordan Manufacturing has mentioned that an ERP (Enterprise Resource Planning) be created and utilized in the San Jose, California; Albany, Georgia; Pontiac, Michigan; and Hangzhou, China workplaces. The objective of this ERP venture is to smooth out the assembling, dissemination, and stock administration frameworks over all plants and to utilize just a single framework. The recently proposed framework will give Riordan Manufacturing an abundance of chance to develop its business and continue the clients that it has as of now. The new framework will help the organization in acquiring the objectives that it has gone ahead with in its missions articulation by giving answers for its clients. Every one of the four Riordan Manufacturing workplaces is using diverse programming projects to deal with their assembling, dispersion, and stock. This kind of situations gives almost no usefulness. The proficiency of this is additionally overpowering in light of the fact that each plant generally isn't speaking with one another more than one framework. The entirety of this makes it hard to follow precisely stock, create significant reports, react to the data demands from partners, and to settle on significant choices. Riordan Manufacturing needs a coordinated arrangement that will give ongoing access to information for detailing, stock, and dissemination. The extent of the venture is as per the following: * An archive that recognizes explicit displaying of the product that the organization wishes to be actualized no matter how you look at it just as its dates for execution and go live arrangement. Nitty gritty undertaking intend to screen and track the advancement of the usage * A correspondence plan so status, forthcoming occasions, achievements, and other general data can be imparted to the task group just as the partners. * Risk evaluation so as to distinguish any issues that may emerge all through the extend and have an emergency course of action set up before these issues emerge. * A simple to utilize end client condition will be executed. * All modules of the ERP framework will be tried before usage * End clients will be prepared in the utilization of the framework and all modules before execution. Specialized and end client documentation will be made and finished before execution. * Process and procedural documentation will be made and concluded before usage * All upkeep and bolster obligations will be relegated to the individuals who will oversee after execution We will likewise hold a post execution gatherings and have assess the task execution preceding the end of the undertaking (Apollo Group, 2012). Bolster Measures for Success We trust it is essential to follow achievement in steps. We will utilize Microsoft Project as an undertaking the board instrument. This will enable us to follow costs, work, time and assets to guarantee that the undertaking is going as arranged and furthermore to know whether there are any issues in any of these regions. We will likely get the venture on schedule and inside spending plan while as yet meeting the entirety of the prerequisites for a fruitful execution. Achievement is a progressing objective and the focal point of measure should be taken significantly after the task has been finished to uncertain that decisions made during the execution despite everything creating benefit. Changes made should be made during the help stage if extra usefulness is required. Adding more areas or applications to the framework may likewise require adjusting the estimation guidelines of progress. Rundown of Project Feasibility To decide the achievability of this task various variables must be thought of, the first being the financial plausibility. Financial possibility thinks about the general expense of execution and upkeep of the ERP framework. It poses the inquiries of rather there be any cost reserve funds through usage of an ERP? Can be ERP increment the income for Riordan? Also, after some time, will venture into the ERP decline (O’Brien and Marakas, 2009)? When all is said in done, it must legitimize that the general expense of the ERP give a sufficient return of venture (ROI) back to Riordan (Motiwalla and Thompson, 2009). Next operational attainability is taking a gander at rather Riordan’s framework can as of now handle the requests of an ERP framework. At that point if not, changes will must be made to those frameworks some that the actualized ERP can work effectively. Likewise, it takes a gander at the proposed ERP and rather it fits the plan of action of Riordan (O’Brien and Marakas, 2009). At last, specialized plausibility must be taken a gander at, to decide whether current innovation can take care of the issues address by Riordan (Motiwalla and Thompson, 2009). Proposed Systems Requirements List Some of the framework necessities expected to improve the usefulness of Riordan’s crude material and completed item following procedure are as per the following (O’Brien and Marakas, 2009): * Unify the procedure at all offices to follow crude material coming into them. So buying can arrange material in a progressively effective way. * Unify the procedure at all offices to screen the creation levels at each plant so the board and deals can design future techniques. * Unify the procedure at all offices to give constant stock control so the board can more readily plan and arrange stock control. Assurance of Requirements The viewpoints that will guarantee the data required for this undertaking is assembled effectively are: realizing who ought to be included, what inquiries to pose, planning an arrangement, and settling on the technique for conveyance. Each partner should be recognized and reached for required client prerequisites. When the partners have been distinguished making a rundown of inquiries waiting be addressed will help with arranging and deciding the conveyance strategy. Partners can audit the inquiries preceding their month to month partner meeting. The various sorts of conveyances are framework perception, interviews, polls, record audit, or Joint Application Development (JAD) meetings. Data gathering strategies will be utilized to decide the users’ needs. In light of these requirements the suitable ERP framework can be structured and actualized. The accompanying strategies will be utilized to assemble data required on the present procedure; framework perception, interviews, polls, archive audit, and Joint Application Development (JAD) meetings. Since a significant part of the assembling, conveyance, and stock administration are accumulated through manual procedure, a framework perception and meetings will be taken care of at the same time to report the whole procedure and framework all through every area. Watching framework use will give incredible understanding into who is utilizing the framework and how they are utilizing it. Framework perception incorporates manual procedures, for example, contrasting transportation archives with booked requests accepting report. Partners to be reached for prerequisites will be constrained to the accompanying jobs with Riordan Manufacturing; individual from request transporting group, individual from deals office, individual from assembling group, truck drivers, delivering region boss, individual from accepting region group, getting assistant, and stock agent. A survey is a financially savvy method of social event extra supporting data. This strategy for social event necessities will be utilized for truck drivers since they are out and about. The utilization of an online configuration for the polls to be finished will be the best. During the framework perception, meeting, and poll stage a rundown of current records utilized will be ordered. These models will be checked on for data required for the proposed ERP framework. Prototyping Another famous technique utilizes documentation yet at an elevated level and consolidates with a procedure of fast structure and testing of a working model of an answer. This strategy is called prototyping. This strategy is extremely helpful in light of the fact that it permits the clients and partners to perceive how their prerequisites will be utilized to deliver the framework procedure. Taking the elevated level prerequisites and transforming it into a UI that is visual to the client and is a working model to perceive how it will stream. This takes into account connection and can transform a few prerequisites into various arrangements and figure out which necessities are compulsory and which ones will be discretionary. It gives an all the more genuine feel to what the framework procedure will resemble and takes into account visual affirmation this is the thing that the organization is searching for (Owens, 2009). Rundown of Confirmed Requirements As it stands now the organizations most refined area is the San Jose office. The ERP that is dwelling in that area ought to be adjusted all through one another area. Alongside this the establishment of a VoIP framework which will take into consideration an additionally streaming type of vocal correspondence between the organization and its clients. It additionally permits the business group or any individual who is outside the workplace to associate and acknowledge calls in any event, when not on location. The entirety of the areas ought to have a product update from the current to Microsoft Office 2010. Passageways ought to be introduced with the goal that every division see’s just the data that is vital for their utilization. This entrance should just be allowed through the specialized IT staff after

Importance Of Conservation And Preservation In Malaysia Tourism Essay Essay Example

Significance Of Conservation And Preservation In Malaysia Tourism Essay Example Significance Of Conservation And Preservation In Malaysia Tourism Essay Significance Of Conservation And Preservation In Malaysia Tourism Essay Presentation Preservation and natural security are extremely of import in Malaysia. Condition adjustment and keeping to ensure that Malaysia make assurance nation for zoology and vegetations, for example, constitution of national Parkss. It is on the grounds that contribution from natures assets are of import to monetary. While natural quality on the different manus is beneficial in addition to for society. Tropical natures are one of the of import resources for the travel industry segment of a state. As a state with equator clime, Malaysia has alone natures and island push. As of late, Malaysia began move frontward to go a created state. Grouped segments which become work hypothetical record all together being developed plans for delineation mechanical division, agribusiness and touristry. Through touristry division, Malaysia have presented some characteristic topographic point which become point of convergence point for tourer as their redirection topographic point for the aim to execute their clasp and for satisfying exercises for delineation at national park, timberland unobtrusiveness and islands. In this manner, Malaysia bear the cost of make touristry segment as a significant start of profits if the natures excellence can be ever kept up. At a similar clasp, touristry industry has improvement and turning unmistakably show that Malaysia has alone fascination. Other than that, mult i racial individuals with various social stay harmony in one state do Malaysia go all the more alone and more draw in outside tourer coming to and this is a start of total compensation for the state. Accordingly social decent variety and humanistic controls is cardinal determiner in pull in tourers. Table 1.1: Number of appearance blending to nationality Sarawak Year Nationality 2004 2005 Malaya 2,092,704 2,248,829 Singapore 40,329 42,912 Australia and New Zealand 30,403 28,066 Canada 11,310 9.062 Hong Kong 1,100 593 India 12,924 12,426 Joined Kingdom and Ireland 44,267 42,136 Brunei 1,280,135 1,354,148 America 10,973 11,207 China 11,768 11,207 West Europe 19,268 18,729 East Europe 992 1,355 Filipina 104,341 101,521 Dutch east independents 379,477 449,327 Japan 10,245 9,142 Taiwan 8,283 7,472 Siam 17,189 17,994 Others 258,183 198,704 Whole 4,333,891 4,577,489 ( Beginning: Immigration Department, Sarawak ) Table 1.2: Number of appearance blending to region Sarawak Tahun State 2004 2005 Kuching 779,135 859,320 Sibu 127,454 166,018 Abor 311,445 332,669 Bintulu 41,032 73,167 Limbang 243,762 238,465 Whole 4,333,891 1,669,639 ( Beginning: Immigration Department, Sarawak ) Aside from that, foundation establishments is one of the factor of tourer coming to. It is on the grounds that tourers will require solace and look for comfort when visit to a state. For representation, numerous tourers who go to the Malaysia is to loll grand excellence of the natures and the one of a kind of social decent variety. So the agreeable of alteration, for example, inn, chalet, etc as a factor to pull traveler coming to. Convenience establishment dramatization of import work cause this will be a factor to discover whether tourer will stay long or something else. Sarawak is the greatest region in Malaysia which celebrated with rich of arranged social gatherings of human advancement and wealthy in history and legacy furthermore known as Land of Hornbills. Sarawak non simply the biggest area in Malaysia, it other than was the region that gap to a bunch nation and contain longest waterway in Malaysia, biggest blossom known to man, biggest moth known to man, broaden collapse the universe, most seasoned tropical downpour backwoods and the main individual develop in Southeast Asian accessible in Sarawak. This had show that Sarawak is separated from everyone else and run of the mill. Redirection topographic point in Sarawak comprise of regular position nation and social focuses, for example, Sarawak Cultural Village. Sarawak Cultural Village famous with normal magnificence among neighborhood and oversea tourers. The rich of biology, natural and custom in Sarawak Cultural Village genuinely amazing. In this manner, endeavors was being improved towards save environment assorted variety, organic and custom in Cultural Village. It is on the grounds that social decent variety and convention of the neighborhood individuals ready to pull a clump of tourers visit to this place that is known for hornbills. Sarawak region so rich with arranged sort of human progress and social, for example, Malay move, Chinese and others ethnic in Sarawak which ready to engage tourer especially those tourer that like to see network life in Sarawak. Since social unassuming community began detached to see, so in a roundabout way exist damage and contamination peril to the natures and excellence scene. Thusly, social unassuming community must be safeguard beautiful magnificence and conventional dwelling place from undermined by homo. Sarawak Cultural Village Background Sarawak Cultural Village situated at Damai Beach Santubong and about 35km from the region capital Kuching town and named as life exhibition hall in Sarawak. Sarawak Cultural Village other than become a completion must be visited for the individuals who first measure to Land of Hornbills. This life historical center formally opened since February 1990. This life historical center comprises seven hectares wide and around 150 individuals populating in the unassuming community which incorporate seven social gathering viz. Bidayuh, Iban, Orang Ulu, Penan, Melanau, Malay and Chinese. What's more, every ethnic have their ain way of life and conventional civic establishments for representation the building of each social is extraordinary, longhouse of the Iban, Bidayuh and Orang Ulu, Melanau live at tall house while Chinese is ranch house. Aside from that, the gateway charges to Sarawak Cultural Village appear as Table 1.3. Table 1.3: Entrance Fees Extra charges Class Sarawak resident Not Sarawak Citizen Grown-up RM25 RM60 Kids ( between 6-12 old enough ) RM18 RM30 Understudy RM15 RM15 ( Beginning: Sarawak Cultural Village ) Figure1.1: Sarawak Cultural Village Location ( Sumber: Malaxi Damai Beach ) Social Bidayuh known as Dayak Darat accomplish 8.4 per centums out of whole populace in Sarawak. Lion's share social Bidayug remain in long house that found close by grade of mountain what's more close by waterway. Their home are produced using board and bamboo with sago thenar rooftop. Voyagers can relax long house way of life when visit to this topographic point. Iban tribesman known as Laut Dayak which their long house develop developed with huge life room and a few bed room. This social the greater part of import accumulated riches boldness. Each officer ready to murder adversary, will obtain handle as warrior and welcomed with use moves. Henceforth, Penan way of life is wanderer way implies that disapproval remain in a topographic point with long clasp. In this way, their habitation size other than rather minimal size. Aside from that, Orang Ulu like to develop house dissipated in upland and stream bank. While Melanau house is the most alone among other Sarawak ethnic, it is on the grounds that their home is develop 40 pess tall from land, boss goal is to hinder surge by adversary and immersion. At a similar clasp, nearby social move open introduction including Ngajat Lesong and Ngajat Pahlawan, social melodic open introduction appear in Theater Sarawak Cultural Village start from 11.30 oclock in the forenoon to 4.00 oclock toward the even ing, and each open introduction take 45 proceedingss long. Figure 1.2: Entire populace with social Sarawak 2005 ( Beginning: Jabatan Penduduk dan Perumahan Malaysia ) 1.3 The Important of Conservation and Preservation common asset and social in Malaya Vacationer industry relies amazingly upon normal assets and social assorted variety which has strength to progress and pull tourer coming to. Natures is one or more that used to pull tourers appearance to see magnificence and feel new understanding. Mindfulness on the of import of save natures in arranged degree ( specialists segment, private segment and society ) for constitution of a few secured nation. Set up Sarawak Cultural Village is one of the assault that used to do certain the topographic point that rich of nature assorted variety, organic and social legacy saved and save for future coevals cause by cut base on balls. Since Sarawak Cultural Village detached visit to visitor in twelvemonth 1990, social unassuming community record around 70,000 individuals visit for each twelvemonth. Voyagers get advantage while visit to social modest community including position natures picturesque, social legacy and handcraft and do arranged redirection exercises and each piece great as research and procurement other than. So their entrance competent expansion financial developing what's more Kuching capital improvement from the arrival of the social humble community. In a roundabout way, social modest community set up monetary opportunities to society, for example, occupation possibility, pay degree and others Fieldss. At a similar clasp, touristry developing in Sarawak because of follow up on advancement at that nation. Thusly society close by can lounge high caliber of base and establishments. 1.4 Problem Statement General realize that the magnificence of normal grand and rich of grouped custom social dramatization diverse of import capacity and guide. Preservation and keeping social humble community idea need improvement however it includes significant expense. In this manner, business person social humble community implement a passage installment rate around RM60 for adult non Sarawak resident for the conservation and keeping expectation. Blending to strategy shapers especially specialists, whatever assurance on asset use require data related expense and advantage. For delineation, protection and keeping endeavor, specialists require data about expense and advantage to do an assurance whether executable or non. In this way, the issue is the advantage an incentive from protection and keeping could non be esteemed in fund signifier.

Euthanasia and Living Wills :: Free Euthanasia Essay

Killing and Living Wills         Imagine somebody you love...better yet, envision yourself lying in a clinic bed unaware of your general surroundings, incapable to move or give any indications of life,  your own reality constrained by an I.V., a respiratory machine, and a taking care of tube.  fundamentally you are dead.  Your body is not, at this point ready to support life, its whole reason for existing is currently supplanted by a machine - you are being kept alive by counterfeit means.  At this point the inquiry emerges - should you be kept alive by these methods or would it be a good idea for you to be permitted to kick the bucket a characteristic passing? Tragically you can't respond to this inquiry in light of the fact that your voice is constrained to a blare on a heart screen machine.  Who at that point will choose if you live falsely incredible; Who gets the chance to play God?  Well, if your family doesn't have your composed assent as a living will, to stop life support, at that point the specialist will settle on a definitive choice for both you and your family.         Most frequently this is the case.  Even however composing a living will is simply as simple if not simpler than composing a passing will, numerous individuals don't take the time to do so.  Therefore, specialists need to discuss the subject of willful extermination - a question that every last one of us ought to consider well before we are placed in this circumstance.         What is euthanasia?  Euthanasia isn't benevolence killing.  It has totally nothing to do with killing.  despite what might be expected, willful extermination by definition essentially signifies great passing and in the applied sense it alludes to the patients own normal demise without dragging out their withering procedure unduly.  What this endeavors to achieve is to permit an individual to kick the bucket with harmony and dignity.  In most cases life-emotionally supportive networks essentially drag out the terminal enduring of a quiet by a couple of more weeks or months,  they don't do anything to restore a patient to a typical working human being.  With most critically ill patients life support doesn't mean delaying life - it implies dragging out affliction, for both the quiet and their family.         Although there are no rules sanctioning willful extermination in the U.S. numerous specialists end a terminal patients life by managing a lethal portion of a medication that they were formerly managing.

The End of Cosmos Chick Lit in the Recession Age

The End of Cosmos Chick Lit in the Recession Age About this time last month, Entertainment Weekly  ran an article about authors who avoid the chick lit label, highlighting the likes of Jennifer Close, J. Courtney Sullivan and Sloane Crosley. At the time that article was published, Id only read one of Crosleys essay collections, I Was Told Thered Be Cake, and none of the other titles listed. Now Ive read Sullivans Maine, and I just finished Closes Girls in White Dresses. EWs article says that the term chick lit is itself a bit passé, very pre-2006 and implies that this is because of a particular branding by publishers that is no longer trendy. Chick lit certainly has particular connotations a pair of legs in heels on the (typically pink) cover and while I agree that calling particular books chick lit is passé, I will argue that its a reflection of our current social and economic circumstances. In the mid-2000s, when apparently chick lit was all the marketing rage, Sex and the City was just coming off the air and we hadnt yet hit the financial collapse of 2008. Buying $400 Manolos was fantasy for the average American woman watching Carrie and friends, but not unrealistic fantasy in the early part of the century, and this is the market chick lit publishers were focusing their energy on. Cosmo-drinking, designer-wearing, fabulously-single-in-NYC women who thrive on a paycheck that was less of a conversation piece and more of a means to a wildly successful end. It was just assumed (and correctly so) that, even though it was pretty unfeasible for a columnist to be living the way she did, we just didnt care. We loved watching anyway. The books on the market reflected that impossible but glamorous lifestyle. That was chick lit as we knew it. Then the financial markets tanked in late 2007, and in the years since, those kind of lifestyles not only seem more impossible than they already did, they appear far beyond the realm of reality and downright irresponsible. The three authors named in EWs article have one thing in common that keeps them from acquiring that chick lit label: a heavy dose of reality. Jennifer Closes debut novel Girls in White Dresses is a particularly good example of this. Single women trying to survive, in tiny apartments that cost about half of their monthly salaries, with boyfriends that arekind of strangebut theyre good to have around, especially if you can move in together to cut the cost of an apartment. The job market blows and taking whatever you can get, even if its a major pay cut, is part of the deal. Close approaches reality as its dealt up, post-recession, where being a bridesmaid is really tough on the budget, especially when you have to do it four or five times in a year. These are relatable situations, even if the reader doesnt live in New York or Chicago or Boston. The language the characters use are reflective of the way that real women talk to their friends, just like Sex and the City and chick lit of the time reflected the (groundbreaking) fact that women do actually talk to their friends about sex. Even in Sullivans novel Maine, one character struggles with ending her relationship because of the logistics involved in living in a big city and making enough money to make her lifestyle work. That kind of revelation about how young women really live and cope isnt a revelation anymore, but it reflects the need of womens literature to adapt to a changing world. Chick lit will always be associated with largess, with fantasy living and expensive shoes. The major themes havent changed. Contemporary fiction about women in their 20s and 30s will usually have some component of searching for Mr. Right and drinking too much wine, but relevancy is what keeps these modern novels from straying into eye-rollingly preposterous chick lit territory.We just cant afford it any more. Are there any other refreshingly down-to-earth books published recently by women that fit this profile?

MBA Admissions Advice for Career Changers

MBA career switchers carry a burden that other applicants dont: the need to demonstrate an understanding of and fit with a new industry or job function. For example, if youre already an IT consultant and your post-MBA goals involve IT consulting, then you should have no trouble drafting an MBA goals essay that explains how an MBA will help you reach your IT consulting goalsyou would simply base your future goals on your current and past job experience and your keen understanding of your field of expertise. For someone switching careers, however, the goals essay presents a bit more of a challenge. How do you know that IT consulting is for you? How do you know what your specific goals are in an area for which you have little or no experience? As a career changer, a large part of your MBA application strategy is to show that you understand your chosen industry or function from the inside. The goals that you outline in your essays must include concrete steps that you plan to take in order to achieve your new career goals. Your transition from your past field to your future one must appear naturalthat is, you must show that your career progression makes sense and that your new chosen field is the perfect match for you. Focus on skills that youve obtained in your current position that will help you as you move forward in a new position or career. Finally, clinch your message by effectively using the why this school part of the essay question. Your MBA studies are a bridge that will take you from where you are to where you want to be. By now identifying key learning needs for your new career, you further strengthen the impression that you understand the realities and demands of the position. Describe using specific details how the program under discussion will become that bridge. Please visit Accepteds new MBA Career Switch 101 page to view advice on creating a b-school application that highlights your goals and strengths as a career changer. Accepted.com ~ Helping You Write Your Best