Marketing via the Mass Media

Advertisers are confronted with moral difficulties when publicizing their items by means of broad communications; the most test is to thought of adverts that don't partition the network in social classes or in lines of financial government assistance; one consuming inquiry in the calling is whether it’s moral for advertisers to utilize the broad communications to advance items that most individuals from the lower class or common laborers can't afford.Advertising We will compose a custom appraisal test on Marketing by means of the Mass Media explicitly for you for just $16.05 $11/page Learn More This paper looks to help that it’s moral to showcase for the wealthy in the network utilizing mass media. When picking the market portion advertisers have the alternative of picking salaries contrasts as the method of their promoting; when utilizing this methodology, the market is separated into low class, regular workers and high class; totally there is no issue publicizing ov er the broad communications in spite of the items being promoted not moderate for the low and medium pay workers; anyway a few elements need not be thought of. The advert ought not be made so that the less lucky feel persecuted or segregated by the framework, the advertisers should investigate their language, mode and the tone of the advert. When making an advert, the advertisers should search for a language that the objective market would comprehend without making any doubt on other expected markets. For example, the advert may have an agreeable message that does to damage or stick in the psyches of low workers however says a lot to the wealthy in the general public. Forecasting that it will be exploitative to publicize for the well doing cultural individuals through mass Medias will result to not believing their privileges to be educated and to the organization making such items it will have issues arriving at the business sectors. When thinking of an advert, what makes the acti vity moral or non-moral is the psyche of the advertiser just as the ramifications that the advert is probably going to offer; when the procedure is all around directed, it will have the option to separate the wealthy and the less lucky without making some pressure among them. In very much organized social orders (where uniformity is advocate for and measures established to accomplish it), adverts can be wellspring of motivation and inspiration to the less lucky as they anticipate bear the cost of the way of life depicted and the final product is a general public that acknowledges the circumstance all things considered and most likely improves their conditions. Adverts assume a fundamental job in socialization; when youngsters become acclimated to see adverts for the high class, they are probably going to build up the yearning to work hand to arrive at the way of life they can see; at long last, the adverts lead to social orders that qualities difficult work. The adverts help with op ening the mind and develop the yearn for riches making. As a matter of fact, they ought to be viewed as moral adverts that can advance positive qualities and temperances in the society.Advertising Looking for appraisal on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Despite the contentions that adverts for high class focus over broad communications is moral, there are times that the adverts can be denounced for advancing a few indecencies in networks just as making strain among cultural classes. Notwithstanding, advertisers should stamp their power and think of commonly adequate adverts and showcasing instruments. They ought not appear to advance a feeling of prudent contrasts. Adverts ought to be made to arrive at the objective market viably and not the slightest bit make a sentiment of inconvenience to different individuals from the general public. This appraisal on Marketing through the Mass Media was composed and put together by client Archer Wiley to help you with your own investigations. You are allowed to utilize it for exploration and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

Human bioscience Essay Example | Topics and Well Written Essays - 1500 words

Human bioscience - Essay Example pH directly affects the structure of proteins in the human body as pH deviations lead to either overabundance protonation or deprotonation of the proteins. This directly affects the protein structures making them less useful. Proteins structure the significant part of substantial structures, compounds and concoction segments, and their synthetic affectability to pH prompts an expanded interest for controller systems so pH can be kept up inside the necessary extents. pH maintainence is significant fundamentally in the blood or the extracellular compartment, be that as it may, a few cells of the body and even the mind require an appropriate maintainence of intracellular pH levels. Intracellular compartments are for the most part more acidic than the extracellular compartments as a result of the negative charges within the cells. Cells additionally contain hydrogen siphons, for example, H-ATPase and Na/H exchanger siphons which are urgent in keeping up the pH inside the cells and keep i n metabollicaly dynamic (Seifter, et al., 2005 pg.392). pH of the blood is defenseless to changes in light of a few physiological just as obsessive procedures and body systems work related direct the extents. pH ranges are exposed to adjustments after expanded corrosive or fundamental food consumption, over the top exercise or in conditions, for example, liquor addiction, salicylate harming, diabetes or hyperventilation. These are just a portion of the models which adjust the pH levels and require brief remunerations. Body reacts by its compound buffering framework, respiratory instruments and renal pay predominantly to keep the pH withing the typical reaches. The corrosive base homeostasis of the body is kept up by body cradles, chemosensors present in the mind just as the dissemination, the kidneys and the lungs. These segments structure the essential corrosive base contraption of the human body. The cushions present in the body incorporate bicarbonate, proteins, phosphate and other

Development of an Enterprise Resource Planning System Essay

Riordan Manufacturing Inc. is a worldwide plastics maker that was established in 1991 and utilizes 550 individuals. They have since extended to three areas in the U. S. what's more, one in China. Because of these developments the organization is presently encountering correspondence and handling issues. Every framework should be associated with the others so as to improve the following and efficiency just as correspondence between frameworks. We have been approached to build up an arrangement to execute a framework to associate the entirety of the individuals and areas into one undertaking framework that will give the organization access to data from any area whenever. This archive covers our arrangement to accomplish this objective for Riordan Manufacturing Inc. Articulation of Scope and Goals Riordan Manufacturing has mentioned that an ERP (Enterprise Resource Planning) be created and utilized in the San Jose, California; Albany, Georgia; Pontiac, Michigan; and Hangzhou, China workplaces. The objective of this ERP venture is to smooth out the assembling, dissemination, and stock administration frameworks over all plants and to utilize just a single framework. The recently proposed framework will give Riordan Manufacturing an abundance of chance to develop its business and continue the clients that it has as of now. The new framework will help the organization in acquiring the objectives that it has gone ahead with in its missions articulation by giving answers for its clients. Every one of the four Riordan Manufacturing workplaces is using diverse programming projects to deal with their assembling, dispersion, and stock. This kind of situations gives almost no usefulness. The proficiency of this is additionally overpowering in light of the fact that each plant generally isn't speaking with one another more than one framework. The entirety of this makes it hard to follow precisely stock, create significant reports, react to the data demands from partners, and to settle on significant choices. Riordan Manufacturing needs a coordinated arrangement that will give ongoing access to information for detailing, stock, and dissemination. The extent of the venture is as per the following: * An archive that recognizes explicit displaying of the product that the organization wishes to be actualized no matter how you look at it just as its dates for execution and go live arrangement. Nitty gritty undertaking intend to screen and track the advancement of the usage * A correspondence plan so status, forthcoming occasions, achievements, and other general data can be imparted to the task group just as the partners. * Risk evaluation so as to distinguish any issues that may emerge all through the extend and have an emergency course of action set up before these issues emerge. * A simple to utilize end client condition will be executed. * All modules of the ERP framework will be tried before usage * End clients will be prepared in the utilization of the framework and all modules before execution. Specialized and end client documentation will be made and finished before execution. * Process and procedural documentation will be made and concluded before usage * All upkeep and bolster obligations will be relegated to the individuals who will oversee after execution We will likewise hold a post execution gatherings and have assess the task execution preceding the end of the undertaking (Apollo Group, 2012). Bolster Measures for Success We trust it is essential to follow achievement in steps. We will utilize Microsoft Project as an undertaking the board instrument. This will enable us to follow costs, work, time and assets to guarantee that the undertaking is going as arranged and furthermore to know whether there are any issues in any of these regions. We will likely get the venture on schedule and inside spending plan while as yet meeting the entirety of the prerequisites for a fruitful execution. Achievement is a progressing objective and the focal point of measure should be taken significantly after the task has been finished to uncertain that decisions made during the execution despite everything creating benefit. Changes made should be made during the help stage if extra usefulness is required. Adding more areas or applications to the framework may likewise require adjusting the estimation guidelines of progress. Rundown of Project Feasibility To decide the achievability of this task various variables must be thought of, the first being the financial plausibility. Financial possibility thinks about the general expense of execution and upkeep of the ERP framework. It poses the inquiries of rather there be any cost reserve funds through usage of an ERP? Can be ERP increment the income for Riordan? Also, after some time, will venture into the ERP decline (O’Brien and Marakas, 2009)? When all is said in done, it must legitimize that the general expense of the ERP give a sufficient return of venture (ROI) back to Riordan (Motiwalla and Thompson, 2009). Next operational attainability is taking a gander at rather Riordan’s framework can as of now handle the requests of an ERP framework. At that point if not, changes will must be made to those frameworks some that the actualized ERP can work effectively. Likewise, it takes a gander at the proposed ERP and rather it fits the plan of action of Riordan (O’Brien and Marakas, 2009). At last, specialized plausibility must be taken a gander at, to decide whether current innovation can take care of the issues address by Riordan (Motiwalla and Thompson, 2009). Proposed Systems Requirements List Some of the framework necessities expected to improve the usefulness of Riordan’s crude material and completed item following procedure are as per the following (O’Brien and Marakas, 2009): * Unify the procedure at all offices to follow crude material coming into them. So buying can arrange material in a progressively effective way. * Unify the procedure at all offices to screen the creation levels at each plant so the board and deals can design future techniques. * Unify the procedure at all offices to give constant stock control so the board can more readily plan and arrange stock control. Assurance of Requirements The viewpoints that will guarantee the data required for this undertaking is assembled effectively are: realizing who ought to be included, what inquiries to pose, planning an arrangement, and settling on the technique for conveyance. Each partner should be recognized and reached for required client prerequisites. When the partners have been distinguished making a rundown of inquiries waiting be addressed will help with arranging and deciding the conveyance strategy. Partners can audit the inquiries preceding their month to month partner meeting. The various sorts of conveyances are framework perception, interviews, polls, record audit, or Joint Application Development (JAD) meetings. Data gathering strategies will be utilized to decide the users’ needs. In light of these requirements the suitable ERP framework can be structured and actualized. The accompanying strategies will be utilized to assemble data required on the present procedure; framework perception, interviews, polls, archive audit, and Joint Application Development (JAD) meetings. Since a significant part of the assembling, conveyance, and stock administration are accumulated through manual procedure, a framework perception and meetings will be taken care of at the same time to report the whole procedure and framework all through every area. Watching framework use will give incredible understanding into who is utilizing the framework and how they are utilizing it. Framework perception incorporates manual procedures, for example, contrasting transportation archives with booked requests accepting report. Partners to be reached for prerequisites will be constrained to the accompanying jobs with Riordan Manufacturing; individual from request transporting group, individual from deals office, individual from assembling group, truck drivers, delivering region boss, individual from accepting region group, getting assistant, and stock agent. A survey is a financially savvy method of social event extra supporting data. This strategy for social event necessities will be utilized for truck drivers since they are out and about. The utilization of an online configuration for the polls to be finished will be the best. During the framework perception, meeting, and poll stage a rundown of current records utilized will be ordered. These models will be checked on for data required for the proposed ERP framework. Prototyping Another famous technique utilizes documentation yet at an elevated level and consolidates with a procedure of fast structure and testing of a working model of an answer. This strategy is called prototyping. This strategy is extremely helpful in light of the fact that it permits the clients and partners to perceive how their prerequisites will be utilized to deliver the framework procedure. Taking the elevated level prerequisites and transforming it into a UI that is visual to the client and is a working model to perceive how it will stream. This takes into account connection and can transform a few prerequisites into various arrangements and figure out which necessities are compulsory and which ones will be discretionary. It gives an all the more genuine feel to what the framework procedure will resemble and takes into account visual affirmation this is the thing that the organization is searching for (Owens, 2009). Rundown of Confirmed Requirements As it stands now the organizations most refined area is the San Jose office. The ERP that is dwelling in that area ought to be adjusted all through one another area. Alongside this the establishment of a VoIP framework which will take into consideration an additionally streaming type of vocal correspondence between the organization and its clients. It additionally permits the business group or any individual who is outside the workplace to associate and acknowledge calls in any event, when not on location. The entirety of the areas ought to have a product update from the current to Microsoft Office 2010. Passageways ought to be introduced with the goal that every division see’s just the data that is vital for their utilization. This entrance should just be allowed through the specialized IT staff after

Importance Of Conservation And Preservation In Malaysia Tourism Essay Essay Example

Significance Of Conservation And Preservation In Malaysia Tourism Essay Example Significance Of Conservation And Preservation In Malaysia Tourism Essay Significance Of Conservation And Preservation In Malaysia Tourism Essay Presentation Preservation and natural security are extremely of import in Malaysia. Condition adjustment and keeping to ensure that Malaysia make assurance nation for zoology and vegetations, for example, constitution of national Parkss. It is on the grounds that contribution from natures assets are of import to monetary. While natural quality on the different manus is beneficial in addition to for society. Tropical natures are one of the of import resources for the travel industry segment of a state. As a state with equator clime, Malaysia has alone natures and island push. As of late, Malaysia began move frontward to go a created state. Grouped segments which become work hypothetical record all together being developed plans for delineation mechanical division, agribusiness and touristry. Through touristry division, Malaysia have presented some characteristic topographic point which become point of convergence point for tourer as their redirection topographic point for the aim to execute their clasp and for satisfying exercises for delineation at national park, timberland unobtrusiveness and islands. In this manner, Malaysia bear the cost of make touristry segment as a significant start of profits if the natures excellence can be ever kept up. At a similar clasp, touristry industry has improvement and turning unmistakably show that Malaysia has alone fascination. Other than that, mult i racial individuals with various social stay harmony in one state do Malaysia go all the more alone and more draw in outside tourer coming to and this is a start of total compensation for the state. Accordingly social decent variety and humanistic controls is cardinal determiner in pull in tourers. Table 1.1: Number of appearance blending to nationality Sarawak Year Nationality 2004 2005 Malaya 2,092,704 2,248,829 Singapore 40,329 42,912 Australia and New Zealand 30,403 28,066 Canada 11,310 9.062 Hong Kong 1,100 593 India 12,924 12,426 Joined Kingdom and Ireland 44,267 42,136 Brunei 1,280,135 1,354,148 America 10,973 11,207 China 11,768 11,207 West Europe 19,268 18,729 East Europe 992 1,355 Filipina 104,341 101,521 Dutch east independents 379,477 449,327 Japan 10,245 9,142 Taiwan 8,283 7,472 Siam 17,189 17,994 Others 258,183 198,704 Whole 4,333,891 4,577,489 ( Beginning: Immigration Department, Sarawak ) Table 1.2: Number of appearance blending to region Sarawak Tahun State 2004 2005 Kuching 779,135 859,320 Sibu 127,454 166,018 Abor 311,445 332,669 Bintulu 41,032 73,167 Limbang 243,762 238,465 Whole 4,333,891 1,669,639 ( Beginning: Immigration Department, Sarawak ) Aside from that, foundation establishments is one of the factor of tourer coming to. It is on the grounds that tourers will require solace and look for comfort when visit to a state. For representation, numerous tourers who go to the Malaysia is to loll grand excellence of the natures and the one of a kind of social decent variety. So the agreeable of alteration, for example, inn, chalet, etc as a factor to pull traveler coming to. Convenience establishment dramatization of import work cause this will be a factor to discover whether tourer will stay long or something else. Sarawak is the greatest region in Malaysia which celebrated with rich of arranged social gatherings of human advancement and wealthy in history and legacy furthermore known as Land of Hornbills. Sarawak non simply the biggest area in Malaysia, it other than was the region that gap to a bunch nation and contain longest waterway in Malaysia, biggest blossom known to man, biggest moth known to man, broaden collapse the universe, most seasoned tropical downpour backwoods and the main individual develop in Southeast Asian accessible in Sarawak. This had show that Sarawak is separated from everyone else and run of the mill. Redirection topographic point in Sarawak comprise of regular position nation and social focuses, for example, Sarawak Cultural Village. Sarawak Cultural Village famous with normal magnificence among neighborhood and oversea tourers. The rich of biology, natural and custom in Sarawak Cultural Village genuinely amazing. In this manner, endeavors was being improved towards save environment assorted variety, organic and custom in Cultural Village. It is on the grounds that social decent variety and convention of the neighborhood individuals ready to pull a clump of tourers visit to this place that is known for hornbills. Sarawak region so rich with arranged sort of human progress and social, for example, Malay move, Chinese and others ethnic in Sarawak which ready to engage tourer especially those tourer that like to see network life in Sarawak. Since social unassuming community began detached to see, so in a roundabout way exist damage and contamination peril to the natures and excellence scene. Thusly, social unassuming community must be safeguard beautiful magnificence and conventional dwelling place from undermined by homo. Sarawak Cultural Village Background Sarawak Cultural Village situated at Damai Beach Santubong and about 35km from the region capital Kuching town and named as life exhibition hall in Sarawak. Sarawak Cultural Village other than become a completion must be visited for the individuals who first measure to Land of Hornbills. This life historical center formally opened since February 1990. This life historical center comprises seven hectares wide and around 150 individuals populating in the unassuming community which incorporate seven social gathering viz. Bidayuh, Iban, Orang Ulu, Penan, Melanau, Malay and Chinese. What's more, every ethnic have their ain way of life and conventional civic establishments for representation the building of each social is extraordinary, longhouse of the Iban, Bidayuh and Orang Ulu, Melanau live at tall house while Chinese is ranch house. Aside from that, the gateway charges to Sarawak Cultural Village appear as Table 1.3. Table 1.3: Entrance Fees Extra charges Class Sarawak resident Not Sarawak Citizen Grown-up RM25 RM60 Kids ( between 6-12 old enough ) RM18 RM30 Understudy RM15 RM15 ( Beginning: Sarawak Cultural Village ) Figure1.1: Sarawak Cultural Village Location ( Sumber: Malaxi Damai Beach ) Social Bidayuh known as Dayak Darat accomplish 8.4 per centums out of whole populace in Sarawak. Lion's share social Bidayug remain in long house that found close by grade of mountain what's more close by waterway. Their home are produced using board and bamboo with sago thenar rooftop. Voyagers can relax long house way of life when visit to this topographic point. Iban tribesman known as Laut Dayak which their long house develop developed with huge life room and a few bed room. This social the greater part of import accumulated riches boldness. Each officer ready to murder adversary, will obtain handle as warrior and welcomed with use moves. Henceforth, Penan way of life is wanderer way implies that disapproval remain in a topographic point with long clasp. In this way, their habitation size other than rather minimal size. Aside from that, Orang Ulu like to develop house dissipated in upland and stream bank. While Melanau house is the most alone among other Sarawak ethnic, it is on the grounds that their home is develop 40 pess tall from land, boss goal is to hinder surge by adversary and immersion. At a similar clasp, nearby social move open introduction including Ngajat Lesong and Ngajat Pahlawan, social melodic open introduction appear in Theater Sarawak Cultural Village start from 11.30 oclock in the forenoon to 4.00 oclock toward the even ing, and each open introduction take 45 proceedingss long. Figure 1.2: Entire populace with social Sarawak 2005 ( Beginning: Jabatan Penduduk dan Perumahan Malaysia ) 1.3 The Important of Conservation and Preservation common asset and social in Malaya Vacationer industry relies amazingly upon normal assets and social assorted variety which has strength to progress and pull tourer coming to. Natures is one or more that used to pull tourers appearance to see magnificence and feel new understanding. Mindfulness on the of import of save natures in arranged degree ( specialists segment, private segment and society ) for constitution of a few secured nation. Set up Sarawak Cultural Village is one of the assault that used to do certain the topographic point that rich of nature assorted variety, organic and social legacy saved and save for future coevals cause by cut base on balls. Since Sarawak Cultural Village detached visit to visitor in twelvemonth 1990, social unassuming community record around 70,000 individuals visit for each twelvemonth. Voyagers get advantage while visit to social modest community including position natures picturesque, social legacy and handcraft and do arranged redirection exercises and each piece great as research and procurement other than. So their entrance competent expansion financial developing what's more Kuching capital improvement from the arrival of the social humble community. In a roundabout way, social modest community set up monetary opportunities to society, for example, occupation possibility, pay degree and others Fieldss. At a similar clasp, touristry developing in Sarawak because of follow up on advancement at that nation. Thusly society close by can lounge high caliber of base and establishments. 1.4 Problem Statement General realize that the magnificence of normal grand and rich of grouped custom social dramatization diverse of import capacity and guide. Preservation and keeping social humble community idea need improvement however it includes significant expense. In this manner, business person social humble community implement a passage installment rate around RM60 for adult non Sarawak resident for the conservation and keeping expectation. Blending to strategy shapers especially specialists, whatever assurance on asset use require data related expense and advantage. For delineation, protection and keeping endeavor, specialists require data about expense and advantage to do an assurance whether executable or non. In this way, the issue is the advantage an incentive from protection and keeping could non be esteemed in fund signifier.

Euthanasia and Living Wills :: Free Euthanasia Essay

Killing and Living Wills         Imagine somebody you love...better yet, envision yourself lying in a clinic bed unaware of your general surroundings, incapable to move or give any indications of life,  your own reality constrained by an I.V., a respiratory machine, and a taking care of tube.  fundamentally you are dead.  Your body is not, at this point ready to support life, its whole reason for existing is currently supplanted by a machine - you are being kept alive by counterfeit means.  At this point the inquiry emerges - should you be kept alive by these methods or would it be a good idea for you to be permitted to kick the bucket a characteristic passing? Tragically you can't respond to this inquiry in light of the fact that your voice is constrained to a blare on a heart screen machine.  Who at that point will choose if you live falsely incredible; Who gets the chance to play God?  Well, if your family doesn't have your composed assent as a living will, to stop life support, at that point the specialist will settle on a definitive choice for both you and your family.         Most frequently this is the case.  Even however composing a living will is simply as simple if not simpler than composing a passing will, numerous individuals don't take the time to do so.  Therefore, specialists need to discuss the subject of willful extermination - a question that every last one of us ought to consider well before we are placed in this circumstance.         What is euthanasia?  Euthanasia isn't benevolence killing.  It has totally nothing to do with killing.  despite what might be expected, willful extermination by definition essentially signifies great passing and in the applied sense it alludes to the patients own normal demise without dragging out their withering procedure unduly.  What this endeavors to achieve is to permit an individual to kick the bucket with harmony and dignity.  In most cases life-emotionally supportive networks essentially drag out the terminal enduring of a quiet by a couple of more weeks or months,  they don't do anything to restore a patient to a typical working human being.  With most critically ill patients life support doesn't mean delaying life - it implies dragging out affliction, for both the quiet and their family.         Although there are no rules sanctioning willful extermination in the U.S. numerous specialists end a terminal patients life by managing a lethal portion of a medication that they were formerly managing.

The End of Cosmos Chick Lit in the Recession Age

The End of Cosmos Chick Lit in the Recession Age About this time last month, Entertainment Weekly  ran an article about authors who avoid the chick lit label, highlighting the likes of Jennifer Close, J. Courtney Sullivan and Sloane Crosley. At the time that article was published, Id only read one of Crosleys essay collections, I Was Told Thered Be Cake, and none of the other titles listed. Now Ive read Sullivans Maine, and I just finished Closes Girls in White Dresses. EWs article says that the term chick lit is itself a bit passé, very pre-2006 and implies that this is because of a particular branding by publishers that is no longer trendy. Chick lit certainly has particular connotations a pair of legs in heels on the (typically pink) cover and while I agree that calling particular books chick lit is passé, I will argue that its a reflection of our current social and economic circumstances. In the mid-2000s, when apparently chick lit was all the marketing rage, Sex and the City was just coming off the air and we hadnt yet hit the financial collapse of 2008. Buying $400 Manolos was fantasy for the average American woman watching Carrie and friends, but not unrealistic fantasy in the early part of the century, and this is the market chick lit publishers were focusing their energy on. Cosmo-drinking, designer-wearing, fabulously-single-in-NYC women who thrive on a paycheck that was less of a conversation piece and more of a means to a wildly successful end. It was just assumed (and correctly so) that, even though it was pretty unfeasible for a columnist to be living the way she did, we just didnt care. We loved watching anyway. The books on the market reflected that impossible but glamorous lifestyle. That was chick lit as we knew it. Then the financial markets tanked in late 2007, and in the years since, those kind of lifestyles not only seem more impossible than they already did, they appear far beyond the realm of reality and downright irresponsible. The three authors named in EWs article have one thing in common that keeps them from acquiring that chick lit label: a heavy dose of reality. Jennifer Closes debut novel Girls in White Dresses is a particularly good example of this. Single women trying to survive, in tiny apartments that cost about half of their monthly salaries, with boyfriends that arekind of strangebut theyre good to have around, especially if you can move in together to cut the cost of an apartment. The job market blows and taking whatever you can get, even if its a major pay cut, is part of the deal. Close approaches reality as its dealt up, post-recession, where being a bridesmaid is really tough on the budget, especially when you have to do it four or five times in a year. These are relatable situations, even if the reader doesnt live in New York or Chicago or Boston. The language the characters use are reflective of the way that real women talk to their friends, just like Sex and the City and chick lit of the time reflected the (groundbreaking) fact that women do actually talk to their friends about sex. Even in Sullivans novel Maine, one character struggles with ending her relationship because of the logistics involved in living in a big city and making enough money to make her lifestyle work. That kind of revelation about how young women really live and cope isnt a revelation anymore, but it reflects the need of womens literature to adapt to a changing world. Chick lit will always be associated with largess, with fantasy living and expensive shoes. The major themes havent changed. Contemporary fiction about women in their 20s and 30s will usually have some component of searching for Mr. Right and drinking too much wine, but relevancy is what keeps these modern novels from straying into eye-rollingly preposterous chick lit territory.We just cant afford it any more. Are there any other refreshingly down-to-earth books published recently by women that fit this profile?

MBA Admissions Advice for Career Changers

MBA career switchers carry a burden that other applicants dont: the need to demonstrate an understanding of and fit with a new industry or job function. For example, if youre already an IT consultant and your post-MBA goals involve IT consulting, then you should have no trouble drafting an MBA goals essay that explains how an MBA will help you reach your IT consulting goalsyou would simply base your future goals on your current and past job experience and your keen understanding of your field of expertise. For someone switching careers, however, the goals essay presents a bit more of a challenge. How do you know that IT consulting is for you? How do you know what your specific goals are in an area for which you have little or no experience? As a career changer, a large part of your MBA application strategy is to show that you understand your chosen industry or function from the inside. The goals that you outline in your essays must include concrete steps that you plan to take in order to achieve your new career goals. Your transition from your past field to your future one must appear naturalthat is, you must show that your career progression makes sense and that your new chosen field is the perfect match for you. Focus on skills that youve obtained in your current position that will help you as you move forward in a new position or career. Finally, clinch your message by effectively using the why this school part of the essay question. Your MBA studies are a bridge that will take you from where you are to where you want to be. By now identifying key learning needs for your new career, you further strengthen the impression that you understand the realities and demands of the position. Describe using specific details how the program under discussion will become that bridge. Please visit Accepteds new MBA Career Switch 101 page to view advice on creating a b-school application that highlights your goals and strengths as a career changer. Accepted.com ~ Helping You Write Your Best

Attention Deficit Hyperactive Disorder - 1936 Words

The noon bell rings at an elementary school in the United States. The children walk in a supervised line from their classrooms to the cafeteria. Their smiles and voices reflect their anticipation and excitement after a long morning of learning. Once inside the cafeteria, they find their friends, sit down, and examine their lunches. I hear laughter and the typical lunch trading by those who didnt get what they expected in their brown bags. In the school office, a short distance from the cafeteria, a large group of children somberly wait in line for their medication. The school secretary is dispensing Ritalin. Im told this medication will help them manage their attention behavior until they go home. Today there is a great argument regarding the diagnosis and treatment of ADD/ADHD and who has the right to decide what happens. ADHD, Attention Deficit Hyperactivity Disorder, is the most common neurobehavioral disorder in young children. This is also one of the most common public health problems that we have today. There is an extreme rise of the prescription medicine Ritalin that doctors are prescribing to help with this specific type of disorder. Many adults believe that this medication is a quick fix that is not harmful to their children. When Ritalin is prescribed, it is to be introduced to the body in slow, steady doses, which simulates the brains natural dopamine production. Parents of children that are diagnosed or have symptoms of ADHD may be unaware of recentShow MoreRelatedAttention Deficit Hyperactive Disorder790 Words   |  3 PagesIt is estimated that roughly 11% of children and 4.1% of adults are diagnosed with attention-deficit/hyperactivity disorder (ADHD). This i s a 40% jump in diagnoses in the past decade. Stimulants such as amphetamines are prescribed to treat ADHD to increase focus and as college students are becoming more overwhelmed by workloads, stimulants are becoming very commonly abused to make it through an all-night study session. Because of this there are several instances of students exaggerating symptomsRead MoreAttention Deficit-Hyperactive Disorder640 Words   |  3 PagesAttention Deficit-Hyperactivity Disorder (ADHD), also known as Attention Deficit Disorder (ADD), is a neurodevelopment,1 psychiatric disorder, which is characterized as impairments of the growth and development of the Central Nervous System—particularly the brain.2 An individual diagnosed with ADD exhibits issues with attention, hyperactivity, impulsive behavior, or a combination of all three. 3 Such symptoms are likely observed between ages 6-12 and must persist for over six months prior to imposedRead MoreAttention Deficit / Hyperactive Disorder 1071 Words   |  5 Pages Attention-Deficit/Hyperactive Disorder, ADHD, has become a topic of debate amongst psychologist, and doctors throughout the years. Withstanding its questionable beginnings and maintaining its place in the DSM-V, ADHD has become one of the most commonly diagnosed disorders in children today. ADHD is believed to have first been mentioned as a disorder in children during the early 1900’s. It had been described as an â€Å"abnormal defect of moral control†, a problem with the child’s ability to controlRead MoreAttention Deficit Hyperactive Disorder802 Words   |  3 PagesII. SYMPTOMS According to the case report, Jason displayed hyperactive and impulsive behavior. In many social circumstances he was restless, easily agitated and very fidgety. Jason could not pay attention in the classroom. He was unable to focus properly and it affected his academic work at school. Jason is diagnosed with Attention deficit/hyperactivity disorder or known as ADHD. 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Martin Luther King s Speech - 887 Words

Everyone has dreams, but do yours influence you as Martin Luther King junior dreams did? Martin Luther King dreams of a world where there is true freedom, justice, and equality for blacks and whites. As he calls his fellow native Africans to stand up for their civil rights so that one day there will be no difference between black and white. By observing the goals King presents, what techniques he uses and how he appeals to his audience, we can then discover how effective these techniques are in achieving his goals. When dissecting Martin Luther King junior’s speech â€Å" I Have a Dream,† I found the speech to be very influential, as it resulted in many people making it their own dream and taking actions to fulfill it. Martin Luther King junior goal was not just to get the Africans better life then what they had, but also to tell the African race to stand up for themselves and their rights as humans. King uses repetition in his speech to get his point across. In paragr aph three it states â€Å"But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination.† This explains to the audience that still hundred years later from President Abraham Lincoln speech about slavery things have not changed and people are still looking down on Africans. King wants everyone to know that every human is the same black or white and they all should have the same rights as oneShow MoreRelatedMartin Luther King s Speech1188 Words   |  5 PagesMartin Luther King’s speech, I Have a Dream, rallied a historic march on August 28, 1963 to Washington, to show the importance of solving the United States racial problems. 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A Global Warning About Global Warming - 1296 Words

James Winning Professor Hoverman SOCY 100 26 September 2014 A Global Warning About Global Warming Global Warning did not really matter to me until the summer of 2014. Before then global warning was just this thing that you would hear on the news or read in the newspaper. This idea did not have much meaning to be because it did not impact my everyday life. One day I began to hear about a Twitter message going viral. The message was from a climatologist named Jason Box and it read, â€Å" If even a small fraction of Arctic sea floor carbon is released to the atmosphere, we’re f’d.† It is alarming to hear a scientist drop the f bomb. If Jason Box was going for shock factor, it worked because after reading that I thought, maybe this is more serious then we are taking it for. I began researching global warming and the data and the numbers and the consequences are horrifying. I began to ask myself why? Why is this being overlooked? This is happening and it feels like we are doing nothing about it. Why? Why is this important? We live on this planet Earth and while it may be that us as individuals will come and go there will be parts of use that remain. One of these parts is call a Carbon Footprint. A Carbon Footprint is â€Å"the amount of greenhouse gases and specifically carbon dioxide emitted by something during a given period.†(Merriam-Webster). You can think of a Carbon Footprint like a diet. You can tell people that dieting is healthy and tell them all the benefits of dieting butShow MoreRelated Global Warming and the Media Essay1500 Words   |  6 PagesGlobal Warming and the Media In this paper I will show that the issues of global warming have been misrepresented by some and cleverly utilized by others, (Y) by giving an overview of global warming as it is portrayed by the media, (Z) so that people will learn to search for scientific information regarding important issues for themselves. 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Chapter Eight Of The American Era - 880 Words

Chapter eight speaks of the growth of the American empire, using political manipulation to control the south. During the reconstruction of the South, many Southerners felt less aided and crippled further due to taxes, political reformation, and of course the loss of slave labor. In terms of political corruption, the Southern states were forced back into the union but were denied representation in the Union, and used political control to rob the states financially. Taking the votes of the newly freed blacks also created a tension with white and black relations that last to even today, commonly from the Ku Klux Klan. If anything, the attempt to create stability to the war-torn South ended up making things worse in both the North and South. Chapter nine is discussing how Lincoln s true legacy is placed, most notably the construction of the American System suggested by Henry Clay. 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The Golden Lily Chapter 3 Free Essays

EVEN THOUGH EDDIE had told me not to worry about Angeline, the curious part of me couldn’t help but prod him about it on the drive over to Adrian’s apartment. â€Å"How are you going to handle it?† I asked. â€Å"Have a heart-to-heart?† He shook his head. We will write a custom essay sample on The Golden Lily Chapter 3 or any similar topic only for you Order Now â€Å"Mostly I was going to simply avoid her unless absolutely necessary. Hopefully she’ll lose interest.† â€Å"Well. I guess that’s one method. But, I mean, you’re a pretty direct person.† If faced with a roomful of Strigoi, he would’ve walked in without hesitation. â€Å"Maybe you should try that kind of approach instead. Just confront her and tell her honestly that you’re not interested.† â€Å"That’s easy in theory,† he said. â€Å"Not so much in person.† â€Å"Seems easy to me.† Eddie was skeptical. â€Å"That’s because you’ve never had to do it.† Going to Adrian’s was a lot easier than it once had been for me. His apartment used to belong to Keith and was also the site where a Moroi named Lee and two Strigoi had died. Those were hard memories to shake. The Alchemists had offered the apartment to me, since I’d also taken on full responsibility for Palm Springs, but I’d yielded it to Adrian. I hadn’t been sure I wanted to live there, and he’d been pretty desperate for his own place. When I’d seen how happy the apartment made him, I knew I’d made the right choice. Adrian opened the door before we’d barely had a chance to knock. â€Å"The cavalry! Thank God.† I hid a smile as Eddie and I stepped inside. The first thing that always hit me about this place was the sunny yellow paint Adrian had put up on the walls. He was convinced it helped the mood and had warned us not to question his â€Å"artistic sensibilities.† The fact that the yellow clashed pretty terribly with his secondhand plaid furniture was apparently irrelevant. Or maybe I just wasn’t â€Å"artistic† enough to appreciate it. Nonetheless, I actually found the erratic style comforting. It bore little resemblance to Keith’s decorating, making it a little easier to blot out the events of that awful night. Sometimes, when I looked around the living room, my breath would catch as visions of the vicious Strigoi attack and Lee’s death haunted me. Adrian’s stamp on the apartment was like light chasing away the gruesome shadows of the past. Sometimes when I was down, Adrian’s personality had a similar effect. â€Å"Nice blouse, Sage,† he told me, deadpan. â€Å"It really brings out the khaki in your pants.† His sarcasm aside, he looked supremely delighted to see us. He had the tall, lean build that most Moroi guys did, along with their typically pale (though not Strigoi-pale) skin. I hated to admit it, but he was more good-looking than he had any right to be. He wore his dark brown hair stylishly messy and had eyes that sometimes seemed too green to be real. Adrian had on one of those button-up printed shirts that were trendy with guys lately, with a blue pattern on it I liked. He smelled like he’d been smoking recently, which I didn’t like. Dimitri and Sonya were sitting at the kitchen table going over a bunch of papers with hand-written notes on them. The papers were kind of haphazardly scattered around, which made me wonder how much work they could really be accomplishing. I would have had those pages neatly stacked and organized by topic. â€Å"Glad you’re back, Sydney,† said Sonya. â€Å"I’ve needed a little female support here.† The prettiness of her red hair and high cheek bones was tainted by the fact that she showed her fangs when she smiled. Most Moroi were taught early to avoid that, to prevent detection from humans. Sonya had no qualms about doing it in private. It still bugged me. Dimitri smiled at me. It made his already handsome face even more so, and I knew that â€Å"Zen master wisdom† wasn’t the reason Rose had fallen for him. â€Å"I’m guessing you didn’t take a nap.† â€Å"Too much to do,† I said. Sonya gave Eddie a curious look. â€Å"We’ve been wondering where you were.† â€Å"Busy at Amberwood,† said Eddie vaguely. He’d mentioned in the car that it might be best if Angeline’s indiscretion and his forced shopping weren’t mentioned. â€Å"You know, keeping an eye on Jill and Angeline. Besides, I was waiting until Sydney came back since she wanted to see what we were doing.† I let the white lie slide. â€Å"How is Angeline?† asked Dimitri. â€Å"Is she improving?† Eddie and I exchanged glances. So much for avoiding her indiscretions. â€Å"Improving how exactly?† I asked. â€Å"In combat, in following the dress code, or in keeping her hands to herself?† â€Å"Or in turning off caps-lock?† added Eddie. â€Å"You noticed that too?† I asked. â€Å"Hard not to,† he said. Dimitri looked surprised, which was not a common thing. He wasn’t caught off guard very often, but then, no one could really prepare for what Angeline might do. â€Å"I didn’t realize I needed to be more specific,† said Dimitri after a pause. â€Å"I meant combat.† Eddie shrugged. â€Å"There’s a little improvement, but it’s hard to get through to her. I mean, she’s absolutely dead set on protecting Jill, but she’s also convinced she already knows how. She’s got years of that sloppy training drilled into her. It’s hard to break that. Plus, she’s†¦ easily distracted.† I had to swallow a laugh. Dimitri still looked troubled. â€Å"She has no time for distraction. Maybe I should talk to her.† â€Å"No,† said Eddie firmly, in a rare show of contradicting Dimitri. â€Å"You’ve got plenty to do here. She’s my responsibility to train. Don’t worry.† Adrian pulled up a chair, turning it backwards so he could rest his chin on its back. â€Å"What about you, Sage? I know we don’t have to worry about you violating the dress code. Did you have fun at your Alchemist spa this weekend?† I set down my bag and walked over to the refrigerator. â€Å"If by spa, you mean underground bunker. And it was just business.† I made a face as I looked inside. â€Å"You promised to get me diet pop.† â€Å"I did promise that,† said Adrian, no remorse whatsoever. â€Å"But then I read some article that said those artificial sweeteners aren’t good for you. So, I figured I’d watch out for your health.† He paused. â€Å"You’re welcome.† Dimitri said what we were all thinking. â€Å"If you want to start tackling healthy habits, I could suggest a few.† If Eddie or I had said that, it would have rolled right off Adrian – particularly since it was completely valid. But coming from Dimitri? That was different. There was a huge amount of tension between the two men, tension that had been building for a long time. Dimitri’s girlfriend, a notorious dhampir named Rose Hathaway, had briefly dated Adrian. She hadn’t meant to hurt him, but she’d been in love with Dimitri the whole time. So, there was no way that situation could have ended well. Adrian still carried a lot of scars from that and was particularly bitter toward Dimitri. â€Å"Wouldn’t want to inconvenience you,† said Adrian, a bit too coolly. â€Å"Besides, when not hard at work with this research, I’m actually conducting a side experiment on how cigarettes and gin increase charisma. As you might guess, the results are looking very promising.† Dimitri arched an eyebrow. â€Å"Wait, go back. Did you say hard at work?† Dimitri’s tone was light and playful, and again, I was struck by the double standard here. If I’d made that comment, Adrian’s response would’ve been something like, â€Å"Absolutely, Sage. I’ll probably win the Nobel Prize for this.† But for Adrian, Dimitri’s words were a call to battle. I saw a glint of something hard in Adrian’s eyes, a stirring of some old pain, and it bothered me. That wasn’t his way. He always had a smile and a quip, even if they were often irreverent or inappropriate. I’d gotten used to that. I kind of liked it. I glanced at Adrian with a smile that I hoped looked genuine, rather than a desperate attempt to provide distraction. â€Å"Research, huh? I thought you were a gambling man.† It took Adrian a few moments to drag his gaze from Dimitri and fix it on me. â€Å"I’ve been known to roll the dice now and then,† he said warily. â€Å"Why?† I shrugged. â€Å"No reason. Just wondering if you’d put your charisma research on hold and step up for a challenge. If you went twenty-four hours without cigarettes, I’d drink a can of pop. Regular pop. The whole can.† I saw the glimmer of Adrian’s earlier smile returning. â€Å"You would not.† â€Å"I totally would.† â€Å"Half a can would put you into a coma.† Sonya frowned. â€Å"Are you diabetic?† she asked me. â€Å"No,† said Adrian, â€Å"but Sage is convinced one extraneous calorie will make her go from super skinny to just regular skinny. Tragedy.† â€Å"Hey,† I said. â€Å"You think it’d be a tragedy to go an hour without a cigarette.† â€Å"Don’t question my steel resolve, Sage. I went without one for two hours today.† â€Å"Show me twenty-four, and then I’ll be impressed.† He gave me a look of mock surprise. â€Å"You mean you aren’t already? And here I thought you were dazzled from the moment you met me.† Sonya shook her head indulgently at the two of us, like we were adorable children. â€Å"You’re missing out, Sydney,† she remarked, tapping the open pop in front of her. â€Å"I need about three of these a day to keep me focused on all this work. No detrimental effects so far.† No detrimental effects so far? Of course not. Moroi never had any. Sonya, Jill†¦ they could all eat whatever they wanted and still keep those amazing bodies. Meanwhile, I labored over every calorie and still couldn’t reach that level of perfection. Fitting into these size four khakis had been a triumph this morning. Now, looking at Sonya’s slender build, I felt enormous by comparison. I suddenly regretted my comment about drinking a can of pop, even if it had succeeded in distracting Adrian. I supposed I could rest easy knowing that him skipping cigarettes for a day was impossible. I’d never be called to pay up on my sugary wager. â€Å"We should probably get to work. We’re losing time.† That was Dimitri, getting us back on track. â€Å"Right,† said Adrian. â€Å"This is five minutes of valuable research wasted. Up for more fun, Castile? I know how much you love sitting around.† Because they were trying to find something special about Dimitri, Sonya and Adrian would often sit the two dhampirs side by side and study their auras in fine detail. Their hope was that Dimitri’s Strigoi conversion had left some sign that would help explain the immunity to being turned again. It was a valid idea, though not something that someone as active as Eddie enjoyed. He didn’t complain, of course. Eddie wore a look as tough and determined as Dimitri. â€Å"Tell me what you need.† â€Å"We want to do another aura study,† said Sonya. Looked like poor Eddie would be doing some more sitting around. â€Å"Last time we focused on any sign of spirit. This time, we want to show both of you some pictures and see if they trigger any color changes in your auras.† I nodded in approval. A lot of psychological experiments attempted similar techniques, though they usually monitored physiological responses instead of mystical auras. â€Å"I still say it’s a waste,† said Adrian. â€Å"They’re both dhampirs, but that doesn’t mean we can assume any different reactions they have are because Belikov was a Strigoi. Everyone’s unique. Everyone’s going to respond differently to pictures of kittens or spiders. My old man? He hates kittens.† â€Å"Who could hate kittens?† asked Eddie. Adrian made a face. â€Å"He’s allergic.† â€Å"Adrian,† said Sonya. â€Å"We’ve already been over this. I respect your opinion but still think we can learn a lot.† I was actually impressed that Adrian had an opinion. So far, I’d kind of felt like he was just going along with everything Sonya and Dimitri told him to do and that he didn’t give these experiments much thought. And, although I wasn’t familiar with the auras that surrounded all living creatures, I could understand his point that individual differences would throw off their research. â€Å"All data is useful in this case,† said Dimitri. â€Å"Especially since we haven’t found anything so far. We know there’s something different about former Strigoi. We can’t rule out any chance to observe it.† Adrian’s lips tightened, and he made no further protest. Maybe it was because he felt overruled, but I had a feeling it was because he just didn’t want to engage with Dimitri. With the attention off me, I settled into the living room with a book and tried to stay awake. They didn’t need me. I’d simply come to keep Eddie company. Occasionally, I’d check the others’ progress. Dimitri and Eddie watched as Sonya flipped through different images on her laptop. In turn, Adrian and Sonya watched the dhampirs closely and made notes on paper. I almost wished I could see the bands of color and light and wondered if there really were any noticeable differences. Studying Eddie and Dimitri, I sometimes would notice a change in facial expression when particularly cute or horrific images showed up on the screen, but for the most part their work remained a mystery to me. Curious, I walked over to Sonya when they were about halfway through. â€Å"What do you see?† I asked in a low voice. â€Å"Colors,† she said. â€Å"Shining around all living things. Eddie and Dimitri have different colors, but they have the same reactions.† She changed the picture on the screen to one of a factory spilling black smoke into an otherwise clear sky. â€Å"Neither of them like this. Their auras dim and turn troubled.† She flipped to the next image, a smile on her lips. Three kittens appeared on the screen. â€Å"And now they warm up. Affection is very easy to spot in an aura. So far, they react in normal ways. There’s no sign in Dimitri’s aura that he’s different from Eddie.† I returned to the couch. After a couple of hours, Sonya called a halt. â€Å"I think we’ve seen what we needed to. Thank you, Eddie.† â€Å"Happy to help,† he said, rising from his chair and stretching. He seemed relieved both that it was over and that it had involved something slightly more interesting than staring off into space. He was active and energetic, and didn’t like captivity. â€Å"Although†¦ we’ve got a few other ideas,† she added. â€Å"Do you think you guys can power through a little longer?† Naturally, she asked just as I was yawning. Eddie regarded me with sympathy. â€Å"I’ll stay, but you don’t have to. Go sleep. I’ll get a ride home.† â€Å"No, no,† I said, stifling a second yawn. â€Å"I don’t mind. What are your other ideas?† â€Å"I was hoping to do something similar with Eddie and Dimitri,† she explained. â€Å"Except this time, we’d use sounds instead of images. Then I’d like to see how they respond to direct contact with spirit.† â€Å"I think that’s a good idea,† I said, not really sure what that last one would entail. â€Å"Go for it. I’ll wait.† Sonya glanced around and seemed to notice I wasn’t the only one who looked tired. â€Å"Maybe we should get some food first.† Eddie brightened up at that. â€Å"I’ll go,† I offered. It was a sign of my progress that vampires talking about â€Å"food† no longer made me hyperventilate. I knew she didn’t mean blood, not if the dhampirs and I were being involved. Besides, there was no feeder around. Feeders were humans who willingly gave blood to Moroi for the high it produced. Everyone here knew better than to even joke about that around me. â€Å"There’s a good Thai carryout place a few blocks away.† â€Å"I’ll help,† said Adrian eagerly. â€Å"I’ll help,† said Sonya. â€Å"The last time you ran an errand, you were gone two hours.† Adrian scowled but didn’t deny the charge. â€Å"Our aura observations have been identical anyway. You can get them started on the sounds without me.† Sonya and I took everyone’s orders and set out. I didn’t really feel like I needed help, but I supposed carrying food for five people – even for a few blocks – could get unwieldy. I soon learned she had other motives for coming along, though. â€Å"It feels good to get outside and stretch my legs,† she said. It was early evening, with significantly less sun and heat – a condition the Moroi loved. We walked along a side street leading toward downtown, lined with cute apartments and small businesses. All around us, huge palm trees loomed, providing an interesting contrast to the eclectic urban setting. â€Å"I’ve been cooped up there all day.† I smiled at her. â€Å"And here I thought Adrian was the only one who got cabin fever from the work you guys do.† â€Å"He just complains the most,† she explained. â€Å"Which is kind of funny since he also probably gets out the most, between his classes and his cigarette breaks.† I’d nearly forgotten about the two art classes Adrian was taking at a local college. He usually kept his latest projects on display, but there’d been none in the living room lately. I hadn’t realized until that moment how much I missed them. I might give him a hard time, but sometimes those artistic glimpses into the way he thought were fascinating. Sonya gave me a brief recap of her wedding plans as we walked the short distance to the Thai restaurant. Her relationship with dhampir Mikhail Tanner was kind of epic on a lot of levels, I supposed. First, dhampirs and Moroi didn’t generally get involved in serious relationships. Usually, they were just casual affairs that resulted in the reproduction of more dhampirs. In addition to the scandal of even being involved, Mikhail had actually wanted to hunt down Sonya when she was a Strigoi to free her from that twisted state. Rose had attempted the same with Dimitri, believing death was better than being a Strigoi. Mikhail had failed, but their love had remained steadfast enough through the ordeal that when she’d defied the odds and been restored, they’d immediately gotten back together. I couldn’t even begin to imagine love like that. â€Å"We’re still deciding on flowers,† she continued. â€Å"Hydrangeas or lilies. I’m guessing I know what your vote is for.† â€Å"Actually, I’d say hydrangeas. I’m around too many lilies already.† She laughed at that and suddenly knelt near a flower bed filled with gladiolas. â€Å"More than you know. There are lilies sleeping in this bed.† â€Å"They’re out of season,† I pointed out. â€Å"Nothing’s ever out of season.† Sonya glanced around covertly and then rested her fingers on the earth. Moments later, dark green shoots appeared, growing taller and taller until a red trumpet lily opened up on top. â€Å"Ah. Red. Alchemists ones are white – oh, are you okay?† I had backed up so far on the sidewalk that I’d nearly walked into the street. â€Å"You†¦ you shouldn’t do that. Someone might see.† â€Å"No one saw,† she said, getting to her feet. Her face softened. â€Å"I’m so sorry. I forget sometimes how you feel about this. It was wrong of me.† â€Å"It’s okay,† I said, not sure that it was. Vampire magic always made my skin crawl. Vampires, creatures who needed blood, were bad enough. But being able to manipulate the world with magic? Even worse. That lily, although beautiful, took on a sinister edge now. It shouldn’t have existed this time of the year. No more was said about magic, and we soon reached the main strip downtown, where the Thai restaurant was. We placed a giant carryout order and were told it would take about fifteen minutes. Sonya and I lingered outside, admiring downtown Palm Springs in twilight. Lastminute shoppers were out before the boutiques closed, and all the restaurants were hopping with those coming and going. Many of them had outdoor tables on the sidewalk, and friendly conversation buzzed around us. A large fountain, tiled in bright colors, fascinated children and inspired tourists to stop for photo ops. Sonya was easily distracted by the various plants and trees that the city used to beautify the streets. Even without spirit’s ability to affect living things, she was still quite the gardener. â€Å"Hey you! Elder Melrose!† I turned and winced when I saw Lia DiStefano striding toward me. Lia was a fashion designer with a shop here in downtown Palm Springs. I hadn’t realized we were standing directly across from her store. If I had, I would’ve waited inside the restaurant. Lia was short but had an overwhelming presence, enhanced by the flamboyant gypsy style she often chose for her personal attire. â€Å"I’ve been calling you for weeks,† she said, once she reached our side of the street. â€Å"Why don’t you answer?† â€Å"I’ve been really busy,† I said straight-faced. â€Å"Uh-huh.† Lia put her hands on her hips and tried to stare me down, which was kind of amazing since I was taller. â€Å"When are you going to let your sister model for me again?† â€Å"Miss DiStefano,† I said patiently, â€Å"I’ve told you before. She can’t do it anymore. Our parents don’t like it. Our religion doesn’t allow faces to be photographed.† Last month, Jill’s runway-perfect build and gorgeous, ethereal features had attracted Lia’s attention. Seeing as having your picture taken en masse was kind of a bad way to stay in hiding, we’d only agreed to let Jill walk in Lia’s fashion show because all the models wore Venetian masks. Lia had been on me ever since to let Jill model again. It was hard because I knew Jill wanted to, but she understood as well as I did that her safety came first. Claiming we were part of some obscure religion had often explained away our weird behaviors to others, so I’d figured it would get Lia off my back. It hadn’t. â€Å"I never hear from these parents of yours,† Lia said. â€Å"I’ve watched your family. I see how it is. You’re the authority. You’re the one I have to go through. I have the chance to do a major magazine spread for my scarves and hats, and Jill was born to do it. What’s it going to take to get her? You want a cut of the pay?† I sighed. â€Å"It’s not about the money. We can’t show her face. If you want to put her in a Venetian mask again, then be my guest.† Lia scowled. â€Å"I can’t do that.† â€Å"Then we’re at an impasse.† â€Å"There must be something. Everyone has a price.† â€Å"Sorry.† There was no price in the world she could offer to get me to shirk my duty to Jill and the Alchemists. A restaurant clerk stuck his head outside and called that our order was ready, mercifully freeing us from Lia. Sonya chuckled as we loaded up on our bags and headed back down the street to make the walk to Adrian’s. The sky was still purple with the last of the day’s light, and street lamps made whimsical patterns on the sidewalk as they cast their light through the leaves of palm trees. â€Å"Did you ever imagine your job here would involve dodging aggressive fashion designers?† Sonya asked. â€Å"No,† I admitted. â€Å"Honestly, I never foresaw half the stuff this job has – â€Å" â€Å"Sonya?† A young man appeared seemingly out of nowhere, blocking our path. He was no one I knew and looked to be a little older than me. He wore his black hair in a buzz cut and was staring curiously at Sonya. She came to a halt and frowned. â€Å"Do I know you?† He brightened. â€Å"Sure. Jeff Eubanks. Remember?† â€Å"No,† she said politely, after a few moments of study. â€Å"You must have me mistaken for someone else. I’m sorry.† â€Å"No, no,† he said. â€Å"I know it’s you. Sonya Karp, right? We met in Kentucky last year.† Sonya stiffened. She’d made Kentucky her home while she was a Strigoi. I knew those couldn’t be pleasant memories. â€Å"I’m sorry,† she repeated, voice strained. â€Å"I don’t know what you’re talking about.† The guy was undaunted, still smiling as though they were best friends. â€Å"You’ve come a long ways from Kentucky. What brings you out here? I just transferred for work.† â€Å"There’s some mistake,† I told him sternly, nudging Sonya forward. I didn’t know what that mistake could be exactly, but Sonya’s attitude was all I needed. â€Å"We have to go.† The guy didn’t follow us, but Sonya remained silent for most of the walk home. â€Å"Must be hard,† I said, feeling like I should say something. â€Å"Meeting people from your past.† She shook her head. â€Å"He’s not. I’m certain of it. I’ve never met him.† I’d figured she just wanted to avoid all associations with being a Strigoi. â€Å"You’re sure? He wasn’t just some casual acquaintance?† She shot me a wry look. â€Å"Strigoi don’t have casual acquaintances with humans. They have them for dinner. That guy shouldn’t have known who I was.† â€Å"He was human? Not dhampir?† I couldn’t tell the difference, but Moroi could. â€Å"Definitely.† Sonya had stopped again and was glancing back at the guy’s retreating figure. I followed her gaze. â€Å"There must be some reason he recognized you. He seems pretty harmless.† That got me another smile. â€Å"Come now, Sydney. I figured you’d been around us long enough to know.† â€Å"Know what?† â€Å"Nothing’s ever as harmless as it seems.† How to cite The Golden Lily Chapter 3, Essay examples

Analytical Business Report Rana Plaza and Starbuck

Question: Describe about the Analytical Business Report of Rana Plaza and Starbuck? Answer: Introduction This particular study is discussing about the collapsing of Rana Plaza in Savar Upazila, in the area of Greater Dhaka, the capital of Bangladesh and how to improve business practices to prevent recurrence of events of this nature. The study also discussed how Starbucks, a coffee shop in the Western countries running their business ethically and how Starbucks approaching to consumerism, values and environmental friendliness. Particular case scenario: On 24 April 2013, at 08:45 in the morning Rana Plaza an eight- story commercial building collapsed in Savar Upazila, a sub district in the area of Greater Dhaka, the capital of Bangladesh. This cause 1129 people (factory workers) dead and more than 2500 were injured when the Rana Plaza building collapsed (Blanchard, 2010). Rana Plaza, the commercial building is better known for this worst accident in the garment industry over the worldwide. This terrible incident occurs only five months after the horrific fire in one of the garment industry in Bangladesh. This incident shows that the Bangladeshi Government has failed to take valuable steps to prevent such devastating incidents. After the horrific fire incident in the garment industry at the Tarzeen Fashion factory and Smart Fabrics in Bangladesh, the Bangladeshi Government has claimed that they have made some progress towards preventing similar tragedies. But the Rana Plaza incident showed the world that more progress towards preventing similar tragedies is still needed ( Carmody, C. n.d.). So many workers are dead and injured in that collapsed due to the absence of basic workplace health and safety standard place to live. This makes the workers victim in the collapse of the eight storied commercial building. After the devastating incident of Rana Plaza, the injured workers report to media that the workers saw huge cracks in the structure of the eight storied commercial building but the authorities of the building did not take any serious steps against the huge cracks visible in the building. The workers of the Rana Plaza boycott to work after they saw the huge cracks in the building structure but the authorities forced the worker to work and threatened the workers with a one month salary cut. The Main Reasons And Responsibilities Of Rana Plaza Incident One of the main reasons of collapsing the commercial building is illegal building extensions. The chief Engineer and the owner of the building had received the permission to make a five storied building. But the owner illegally extended the commercial building to an eight storied building. The commercial building, Rana Plaza was built with weak building codes, not maintained the actual laws of the Bangladeshi Government, used poor materials. The main problem in Bangladesh is any kind of permission for the high rise of the building can be obtained by the owner of the building through bribes. Bangladesh is one of the well known countries for its import and export of the readymade garments industry. This causes the rapid expansion of the high rise building in Bangladesh. The owner first gets the permission for the ordinary buildings then the owner convert the building factory without taking any permission from the Bangladeshi Government. Rana Plaza is one of the proofs of neglecting the laws of Bangladeshi Government. The cracks in the building structure are shown in the local media of Bangladesh but the Bangladeshi Government has failed to act on the cracks that are visible in the building. After the Rana Plaza incident the western media focused and exposed on Bangladeshi political corruption to the global audience. The western companies make a huge profit from Bangladeshi cheap labor. They invest money for the building the structure but the corruption in Bangladesh did not use good quality material and did not take proper permissions from the Bangladeshi Government. This lack of respect towards the poor workers, paying them a very low wages, unsafe working conditions and restrictions towards the poor workers causes 1129 poor people dead and over 2500 people injured (Blanchard, 2010). The Government should have some responsibilities towards their citizens against human rights abuses the third parties. The Bangladeshi Government should take some major and valuable steps against these issues and should respect the poor people living in Bangladesh. Improvement Of Business Practices To Prevent This Devastating Incident First of all, the Bangladeshi Government has to be strict with their rules and regulations of their country. The corruption in the higher political level should be immediately stopped; else this incident will occur again and again. The poor workers should be respected by the Bangladeshi Government; else the worker will be treated badly by the western companies. The Bangladeshi Government should respect their citizens (workers) so that the western companies cannot give low wages to the workers. And the most important thing is buildings are designed to support limited loads without deforming excessively. The loads are not only the weights of the objects but the buildings are also carrying the weights of thousands of people and the workers. So, if the company has to improve the business practice to prevent this devastating then they has to give good material while building the apartments. The buildings which are made for factory purposes, no other services can be done in that particular building. In this case of Rana Plaza, the building made for the people to stay but used as factory purpose. The local authority of each and every country should be strict who is in charge to give the permission to build the apartment ( Harrington, J. 2010). In this case we know that the owner of the builder got the permission to build a five storied building but later the owner gave bribes to the local authority and made the permission granted and build an eight storied building. The Government of all the countries should be careful, whenever the workers will face some problem, the Government should look after it. In this case when the local media reported globally the local authority did not look into the matter seriously. If the local authority had took some decisions that day then this thousands of people were not killed and 2500 people were not be injured that day (Blanchard, 2010). These steps should be taken by the Government for the improvement of business practices to prevent this devastating incident. It is difficult to find out the reasons of collapsing the Rana Plaza building because behind the collapsing of the building lies many reasons. Every person associated with the Rana Plaza building is to be blamed. This is because no one taken any responsibility for the collapsing of the building. Some reasons that cause the collapsing of Rana Plaza are:- Extraordinary loads. Bad design. Unsuitable land for the multi-storied building. Extraordinary loads mean the building Rana Plaza is not permitted for a commercial building. The building was mainly made for the people to live not for the factory purpose (Meyer, B. and Apfelbaum, B. 2010). Bad design does not mean error of computation. The Engineers should be blamed for the bad design. The material used in building this Rana Plaza was not good (Wright, S. 2011). Background of the company: Starbucks Starbucks Corporation is a global coffee company. They are doing a business of coffee house chain. The company is mainly based in Seattle, Washington. Starbucks is one of the largest coffeehouse companies in the world. Starbucks rival company is Costa Coffee (Schultz and Gordon, 2011). Starbucks mainly serves hot and cold beverages, whole bean coffee, micro ground instant coffee, full leaf teas, pastries and snacks. Founding: Starbucks first opened in Seattle, Washington, on March 30, 1971 (Schultz and Gordon, 2011). Three students of University of San Francisco were inspired to sell high quality coffee beans. Ethical consumerism at Starbucks: Starbucks always focuses on the quality of products selling to their customers. This is because Starbucks Company always thinks about the customers health and safety, which are one of the significant for Starbucks Company success in their business. Starbuck Company always ensures that the company is very much clean and hygienic including good service and facilities in the coffee shop. Starbucks Company ensures that they will never sacrifice with their quality of the product. Their product price is little more comparing with the other brands selling coffee in the western company but Starbucks Company always thinks about their customers health and safety. Starbucks environmental and social policies: Environmental Impact In the year 1999 Starbucks started making their business environmental friendly. Starbucks started reducing the paper napkin size and store garbage bags. Starbucks also reduces their daily water consumption for rinsing utensils in a sink which wastes lot of water in rinsing the daily utensils in each store of Starbucks. Once the newspaper reported globally about the wastes of 23.4 million liters of water daily in the stores of Starbucks, Starbucks took the initiative to minimize the daily consumption of water for rinsing utensils (Schultz and Gordon, 2011). Starbucks replaced dipper well with push button system for rinsing their daily utensils. This strategy of Starbuck of minimizing water consumption saves almost 570 liters of water per day for rinsing their utensils. Recycling After minimizing the daily water consumption, Starbucks started serving the coffee in a plastic cups. This plastic cups is one time use. And the material used in manufacturing the cup can be recycled. Suddenly, Starbucks announced that the material of the cup is not very much environment friendly that is why the company will give 15% discount on their product if the customer carries their own cups (Schultz and Yang, 1997). Once the coffee shop announced the news, the customers of the Starbucks appreciate the decision and started carrying their own cups. Opening without planning permission Starbucks decided to open many coffee stores in United Kingdom. When Starbucks are planning to do so, the local authority of the United Kingdom cancelled the permission for opening the coffee shop in the streets of United Kingdom. Then the coffee shop argued with the local authority about the opening of the coffee shop. Starbucks reported to the local authority that they will not sell coffee from their shop, rather they will sell sandwiches, coffee bags, mugs from their retail shop (Schultz and Yang, 1997). Then the local authority has ordered Starbucks to remove all the chair and tables from their shop premises. After some days the local authority made an inquiry in the Starbucks shop premises and ordered them to remain open as Starbucks was obeying their rules. Corporate social responsibility at Starbucks: Corporate Social Responsibilities also known as CSR is used by the Starbucks Company as a tool. CSR helps Starbucks to build competitive advantage over the rival companies of Starbuck Company. By taking CSR in the Companys account, Starbucks Company belongs with the law to run the business smoothly. And secondly, CSR increased the sales volume of the company and improve financial conditions of the Starbucks Company as well. Recommendations: Starbucks provides premium coffee to their customers which cause high prices of the coffee comparing with the other brands in the western countries. Starbucks Company showed a good environmental concern but other brands provides their coffee to their customers at a very cheap price. So, Starbuck should think about their price strategy to attract more customers. They should provide a good quality product to their customers with cheaper price. Starbucks may provide some price promotions to motivate the customers. Not only the Starbucks customer but it will also motivate the customers of the rival companies of Starbucks Company. This is an aspect that Starbuck can improve upon. The local authority should be strict and the Bangladeshi Government should also take some responsibilities about this incidents. The local authority should not grant this type of permission by taking bribes from the owner of the building. The Engineers should use better quality materials like good quality iron rods and good quality cement. When the workers of the Rana Plaza identified the crack on the wall of the building, the local authority does not take any initiative against the cracks on walls of the building. The building does not have the potential to carry such vigorous loads but still for the high demand of cheap clothes in the world forced them to suppress extra loads in the building. Conclusions The object of this thesis was to investigate how Starbucks Company succeeds in running their business ethically and keeping in mind about the values and environmental friendliness. It is very interesting to see the mission statement of Starbucks Company runs their business by using several components to create a good relationship with their customers, a good relationship with their employees. Starbucks Company also takes care of their stakeholders, communities and most importantly how they care about the environment. Starbucks Company is really thinks about affecting the environment. Starbuck found an innovative technology to reduce the daily water consumption and at the same time they are thinking about the environment. Starbucks also thinks about the communities and build a long term relationships with them which reflects on their brand name. . Starbucks Company also follows all the rules and regulations of the country where Starbucks tried to open their branches. The ground where the Rana Plaza has built was not suitable for the eight storied building. The permission was not granted for the eight storied building. The local authority has granted to make a five storied building but the owner of the building has made granted for the eight storied building, by giving bribes to the local authority. If the infrastructure of Rana Plaza and Starbucks Coffee Shop are compared, it can be found that Starbucks smoothly running their business. Starbucks tried to take care of the environment make an environmental friendly company. Whereas, Rana Plaza cant even take care of their workers, which causes over 1500 workers dead and more than 2500 workers injured. This shows how ethically both the company running their business. References An Incident at the Plaza. (2012). The Antioch Review, 70(1), pp.103-113. Blanchard, D. (2010). Supply chain management best practices. Hoboken, N.J.: John Wiley Sons. Carmody, C. (n.d.). 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